A Comedy Show Became
the Marketing Strategy.

Format: Comedy property._

Behaviour: Following comedians | Media: Artists | Friction: Every stakeholder had a reason to share

Campaign Media

PropertyGIN & COMIX._
01 / 05
Gin and Comix campaign artwork
Gin and Comix social campaign creative
Gin and Comix campaign message
Kunal Kamra comedy show campaign artwork

The Problem

01

Launching a weekly comedy night is easy.
Getting people to return every Friday isn't.
The goal wasn't just to fill seats.
It was to build a brand people remembered.

The Behaviour

02

People already trust comedians more than venues.
They already share weekend plans with friends.
They already follow the artists they love.

The Intervention

03

Instead of promoting the venue...
We built the campaign around the comedians.
Every ticket sold benefited the artists.
Every reshare benefited the venue.
The marketing didn't come from us.
It came from the people audiences were already following.

Supplied MORPH comedy show campaign artwork featuring Kunal Kamra
Supplied campaign artwork Artists became the distribution

The Friction Removed

04

No expensive media buys.
No complicated promotions.
Every stakeholder had a reason to share.
The audience simply followed the conversation.

Outcome

05
Sold-out WEEKLY SHOWS
Exclusive BOOKMYSHOW PARTNERSHIP
National ARTIST ENQUIRIES
International ARTIST ENQUIRIES
Recurring EVENT BECAME A MORPH INBOUND ENGINE

Why It Worked

06
  1. 01
    Existing behaviour

    Following comedians

  2. 02
    Campaign medium

    Artists

  3. 03
    Friction removed

    Every stakeholder had a reason to share

Next Case

07
400 Riders Turned Awareness Into a Citywide Conversation.

Ready?

08
Contact Bring Us
a Problem